Marketing
Advertising and Promotion
Chicago na dlanu offers advertising opportunities for businesses, organizations, and individuals seeking to promote their products and services to the Serbian community in Chicago and across the United States.
The scope and duration of each advertising campaign are tailored to the client’s needs.
Website Banners
Banners may be placed on the homepage, within a selected section, alongside content covering a particular topic, or in multiple locations across the website.
Banner placement, dimensions, display period, and destination link are determined in consultation with the client. If the client does not have a finished banner, we can create one that reflects the advertiser’s visual identity and meets the website’s technical requirements.
Paid and Sponsored Articles
We write and publish articles presenting a client’s business, services, or products.
Articles may include photographs, videos, business information, contact details, and links to the client’s website, social media accounts, or other online pages.
The article length, number of photographs, videos, and links, as well as the period during which the article will be featured on the website, are determined separately for each campaign. All paid and sponsored content will be clearly labeled.
An article may also be presented as an interview, with questions agreed upon with the client in advance.
SEO and AEO Content Optimization
Basic SEO optimization is included with every paid article. Additional AEO optimization, which structures content to help AI-powered systems find, understand, and accurately present published information, is available for an additional fee.
Social Media Posts
Content published on the website can also be promoted through Chicago na dlanu’s social media channels:
- Instagram Reels
- X
- YouTube
We prepare the copy, headlines, and post descriptions and adapt the photographs and videos supplied by the client to the platform on which they will appear.
The number of posts and Reels, video uploads, posting schedule, and any repeated promotion are determined according to the client’s needs and the duration of the campaign.
Each client receives an individual proposal based on the services selected and the scope of the campaign.